Minute Masterclass Episode 151
Welcome to your one-minute masterclass. I’m Andrea Trench, founder of DiscoverDance and creator of the Foundations Course for Early Childhood Dance Educators and the DiscoverDance Experience Membership.
Today, we are talking about how to offer a welcoming family experience when it comes to caregiver and tot classes. When you offer these classes, you will see movement and music strengthening the bond of the caregiver and child and the joy of dance being celebrated, memories being created, and a love of moving together blooming. You will see moms, yes, but you will also see dads, nannies, aunts, grandmas, and even a grandpa every now and then bring their child to dance class.
The easiest first step to offer an inclusive class experience, is to choose an inclusive name such as “Dance with Me”, “Move with Me”, “My Grown-Up and Me”, or “Movin’ with My Grown-Up”, for example. There are many class name options that provide an instant welcoming gesture to your unique dance families.
Next, use images that represent the make ups of many different families in your marketing. As caregivers are scrolling through social media or clicking through your website, seeing a picture of a grandma or dad dancing with their child might be the reflection they need to seal the deal with your studio. And lastly, once you get them in the studio, address the class appropriately. The easiest habit to build is addressing the dancers as “dancers” and grown-ups as “grown-ups”. These little changes can make a big difference when it comes to creating a welcoming family experience.